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Tuesday
Jan122010

IKEA Long Live Diversity

IKEA Long Live Diversity campaign is a truly outstanding way to not only represent all of the IKEA products (well...,may be most of them) but actually celebrate diversity by clustering lighter color (Usually Birch) finished shelves and tables on one page representing a lighter colored face and clustering darker(mahogany...?) products to represent darker skin faces. Really cool concept, I just hope it will spill from Snow white Sweden into the US were diversity really matter...

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Reader Comments (1)

Very Cool! IKEA has had some good advertisement campains.

January 16, 2010 | Unregistered CommenterToby Witte

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